Is your land right for a wellness destination?
We operate premium wood-fired sauna and cold plunge experiences on behalf of landowners across the UK. You provide the land. We do everything else.
Get in touchIncrease visitors. Generate income.
Zero hassle.
You Can Sauna is a proven sauna operator with a track record built alongside Forestry England. We handle staffing, bookings, insurance, maintenance, compliance, and customer service. You benefit from new footfall, additional revenue, and a world-class experience on your land.
Full operation
We manage everything from booking and payments to staffing, customer service, and day-to-day operations. No admin burden on your side.
New visitors
We bring an existing audience. 40% of our first-time customers are new or lapsed visitors to their site, growing your footfall from day one.
Low footprint
Designed to sit lightly on the land. No permanent structures required in most cases. We work with your site, not against it.
Fully compliant
Public liability insurance up to £10m, full health and safety compliance, detailed risk assessments, incident reporting, and staff training.
Marketing included
We bring our own customer base, social media presence, PR relationships, and booking platform. You benefit from our reach from day one.
Flexible revenue models
Revenue share, fixed rental, or community benefit partnerships. We will find an arrangement that works for your site and your needs.
What our presence does for your site
Based on customer surveys from our first site.
of first-time customers are new or lapsed visitors to the site
more likely to visit other businesses at the site
more likely to bring other people to the site, turning guests into promoters
of surveyed guests now make longer visits because of the sauna
reported seeing the site as more of a wellbeing destination
have started visiting or now visit more regularly since we arrived
Based on customer surveys from You Can Sauna's first site
The diverse benefits we bring to locations make us an appealing tenant and can facilitate below-market rents.
We target land with character
We are not looking for perfection. We are looking for places that feel special. Here is what we look for:
Planning permission is a plus but not essential. Existing recreational uses can help. If you are unsure, get in touch anyway.
Public bodies, commercial landowners,
and everyone in between
Our first site was with Forestry England, one of the UK's most trusted public land management bodies. We understand how to work within public sector frameworks and meet stringent safety and environmental standards. We are now actively expanding to new locations.
Forestry & public land
Forest parks, nature reserves, public green spaces. Our Forestry England partnership is our proof of concept.
Hotels & resorts
Add a sought-after wellness amenity without the operational overhead. We run it, you benefit from the draw.
Outdoor activity centres
Bring more visitors in the off-season and when the weather is bad. Sauna and cold plunge work in any conditions.
Heritage sites
Expand the demographics you appeal to and add a new reason to visit that complements your existing offer.
Commercial developments
Office parks, business centres, and new developments looking to build a stronger wellbeing community.
Community & charity
We can dedicate a portion of capacity to social prescribing. Wellness for the whole community, not just those who can afford it.
Where we are looking
We have a strong pipeline across Devon and Somerset and are actively looking for the right sites in the following areas.
Devon & Somerset
Our home territory. We know this market exceptionally well and are looking for further sites across the region.
West Midlands
Birmingham, Wolverhampton, Dudley, Tamworth, Lichfield, and the wider metro area. A priority expansion region for us.
Glasgow & Edinburgh
Scotland's two largest cities, where the sauna culture is strong and the outdoor setting opportunities are exceptional.
London outskirts
Natural spaces in Surrey, Kent, Essex, and other Home Counties within reach of London's huge wellness audience.
Ready to talk?
Tell us a little about your land. We will get back to you within 24 hours, often sooner.
Drop us an email at
hq@youcansauna.com Send us a messageIn your email, let us know: where your land is, what type of site it is, roughly how many visitors you get, and the best time to have a conversation. We will take it from there.
A Trusted Sauna Operator for Landowners Across the UK
You Can Sauna is a professional sauna operator that partners with landowners, public bodies, and commercial property owners to operate premium wood-fired sauna and cold plunge facilities. We handle all aspects of the operation while you benefit from increased footfall, additional revenue, and an enhanced visitor experience at your site.
Why Landowners Choose You Can Sauna
We are an official partner of Forestry England, one of the UK's most trusted land management organisations. This track record demonstrates our ability to work within demanding public sector frameworks and to deliver a service that genuinely benefits the wider site.
We manage everything: staffing, maintenance, insurance, compliance, bookings, and customer service. You provide the land; we do the rest. Our public liability insurance covers up to £10 million as a minimum, and we operate with full health and safety compliance including detailed risk assessments, incident reporting, and ongoing staff training.
Revenue Models for Landowners
We offer flexible commercial arrangements including revenue share, fixed rental agreements, and community benefit partnerships. We will work with you to find an arrangement that suits your site, your needs, and your obligations to the communities you serve. For community and charitable organisations, we can also dedicate a percentage of capacity to social prescribing programmes.
What Makes a Good Site for a Sauna Operation
The best sites combine natural beauty, accessibility, and existing visitor traffic. We look for outdoor spaces with a peaceful, natural character; connections for water and drainage; good parking and transport access; and a surrounding population that can sustain a regular session schedule. Wild swimming access is a significant bonus. Planning permission is helpful but not always essential where existing recreational uses are already established.
Who We Work With
We work with a wide range of landowners and site operators including Forestry England and public bodies, hotels and resorts, outdoor activity centres, heritage sites, commercial real estate developments, office parks, and community organisations. We are equally comfortable working within complex public sector procurement frameworks and in straightforward commercial tenancy arrangements.
Current Expansion Areas
We are actively seeking new sites across Devon and Somerset, the West Midlands including Birmingham, Wolverhampton, Dudley, Tamworth, and Lichfield, Scotland including Glasgow and Edinburgh, and the outskirts of London including parts of Surrey, Kent, and Essex. If your land is in or near any of these areas we would love to hear from you.
Sauna Operator for Landowners: Frequently Asked Questions
Do you need planning permission to operate a sauna on land? Not always. Existing recreational uses can make it possible to operate without separate planning consent in some cases. We will advise on this as part of our initial conversations and support you through the process where permission is needed.
What size of site do you need? We need enough space for a sauna structure, one or more cold plunge pools, and a small outdoor gathering area. Beyond that, the site character matters far more than its size.
Who handles insurance and liability? We do. We carry public liability insurance up to £10 million and are responsible for all health and safety compliance related to the sauna operation. You are not exposed to liability from our activities.
Can we have a share of revenue rather than a fixed rent? Yes. Revenue share arrangements are one of our standard commercial models. We will work with you to find the structure that best fits your situation.
You Can Sauna LTD is a registered company in England and Wales. We are an Operator Member of the British Sauna Society and operate in accordance with its standards and guidelines. Contact us at hq@youcansauna.com.