Franchising

Focus on the experience.
We'll handle the rest.

Running a sauna is more than lighting the fire. Policies, insurance, software, suppliers, staffing, accounting. We've built the framework so you don't have to start from scratch.

Get in touch
What we give you

A proven model.
Ready to go.

The behind-the-scenes work of running a sauna business takes up a lot of time that could be spent in the sauna. We've spent years building the systems, relationships, and processes so that our partners can skip straight to the good bit.

Policies & procedures

Full staff and operations policies, plus risk assessment templates ready to adapt for your site.

Operational tooling

The booking platform, payments system, and operational software we use to run our own site, set up for you.

Events framework

A ready-made framework for running sauna rituals, special events, and community sessions from day one.

Staffing support

Guidance on hiring, role structures, and training so your team gets up to speed quickly and safely.

Insurance support

An introduction to our insurance broker and support putting together a risk assessment that works for your site.

Accounting partner

An introduction to the accounting partner we work with, familiar with the sauna and wellness sector.

Sauna partners

Introductions to our trusted sauna suppliers and leasing partners, with the benefit of our existing relationships.

Marketing & reach

A listing on our website, social media support, and access to our influencer and PR network from launch.

Why it works

Built on something real

Everything we offer our partners comes from what we have actually learned running our own operation.

Proven model

Over 140 five-star reviews and a community built from scratch in under a year. We know what works.

Bookings from day one

Negotiated rates on our booking and payments platform. Included within your franchise fee.

No upfront fee

No franchise fee to get started and no mark-ups on anything we arrange or source on your behalf.

Your own identity

Your own branded email, your own booking link, your own page on our site. You Can Sauna at your location.

Free consultancy

You get our people,
not just our playbook.

Every partner gets direct access to the people who built this. No account managers, no handoff. That includes free consultancy from Jake and Yussef throughout your setup and first season.

Jake

Operational expertise drawn from years managing a care home — staffing structures, compliance, daily operations, and the kind of relentless attention to detail that running a venue well actually requires.

Yussef

Seven years in finance gives him a sharp understanding of business models, strategy, and financial management. He will help you think clearly about your numbers, your structure, and your long-term position.

Partnership options

Two ways to work with us

Both options include our full brand, booking system, and marketing support. No upfront franchise fee, and no mark-ups on anything we procure on your behalf.

Partner

You Can Sauna Partner

You run it, we back you up

Franchise fee12%
Marketing fee3%
* Bookings & payments (est. ~3.3%, included above)
Net fee (ex. bookings & payments)
What you actually pay once bookings & payments are accounted for
~11.7%
What's included
  • Booking and payments platform (negotiated rates)
  • Full policies & procedures for staff and operations
  • Insurance support: broker intro + risk assessment template
  • Introductions to sauna suppliers and leasing partners
  • Setup support for the systems we use for customer service and operations management
  • Accounting partner introduction
  • Events framework for rituals and special sessions
  • Advice on site design and staffing plans
  • Your own branded email (you@youcansauna.com)
  • Listing and booking link on youcansauna.com
  • Social media, influencer and PR marketing support

No upfront fee. No mark-ups.

Nothing to pay to get started, and we never add a margin to anything we source or arrange on your behalf. Suppliers, insurance, equipment, all at the same price we pay.

Get in touch
How it works

From conversation
to opening day

01

Get in touch

Tell us about your venue, your vision, and what you're hoping to build. We'll figure out if we're a good fit.

02

Choose your tier

We'll talk through Partner and Partner+ and agree on the arrangement that suits your situation.

03

Set up & train

We hand over the full pack, make introductions, and get your systems and team ready to go.

04

Open your doors

Launch with the You Can Sauna brand behind you and guests already looking for you.

Get in touch

Ready to bring sauna
to your community?

Tell us about your location and what you're hoping to build and we'll take it from there.

hq@youcansauna.com